Be aware of the whole process which starts when the visitor makes its first visit until the conversion visit occurs. 

Gained information:

- Exact visit number.

- Goals likely to convert.

- Origins (News, Campaigns, References, Other). 

- Searches made on search engines (if applies).

You will be able to target audiences based on visitors-data like:

Intent: Genuine interest in products.

Content - Campaigns that engage your audience the most.

Lifecycle - the purchasing stage of each visitor.

Identity - Recognize your user through devices.

Finally with the behavior segments made you are ready to launch power targeted-ads with the highest performance & engage.

You can push these segments to Facebook, Google, Mailchimp, and more.

Start delivering personalized experiences to your customers now.